Seven years in luxury.

Fourteen years around the paddock.

One agency built on both.

Seven years in luxury.

Fourteen years around the paddock.

One agency built on both.

Black and White portrait of Manon Lopez, founder

Hello, I'm Manon, the founder of Sunday Collective.

I've spent seven years inside some of the world's most exacting luxury and fashion houses, and fourteen years immersed in Formula 1, on and off the track. Sunday Collective began as a streetwear-inspired apparel brand playing with the codes of motorsport, a fun side quest, before it became the obvious choice: an agency built to bridge the two industries nobody else was connecting.

SEVEN YEARS,
SIX HOUSES

Across houses that set the codes of luxury and fashion, I built expertise in strategic communication and brand storytelling, 360° marketing campaigns, large-scale event production, and partnership and sponsorship management. The exact toolkit drivers, luxury houses and motorsport organisations need today.

BEFORE THE AGENCY,
THERE WAS THE BRAND

For three years, Sunday Collective was a streetwear-inspired apparel brand, a content community built from a love of motorsport culture, long before it became an agency.

It's the reason the agency didn't need a new name.

engaged community across social media

countries reached through apparel sales

F1 Academy drivers wore Sunday Collective

TRACK RECORD

• Led a brand activation during the Monaco Grand Prix 2025 for Marussia Beverages, managing talent partnership (French motorsport content creator Idreau)

• Predicted that Breitling would return to Formula 1 back in January 2025

• Predicted that French Bloom would become Formula 1's official alcohol-free wine back in October 2024

• Predicted that a Citroën Ami race would exist, envisioned in March 2023 (realised by French YouTuber Sylvain Lyve in June 2026)